You’ll Get There
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English: Highland Cattle bull – Domdmull Chief...

English: Highland Cattle bull – Domdmull Chief Bull at Gateside Home Farm, Bridge of Earn, Scotland (Photo credit: Wikipedia)

An old bull and a young bull are sitting on a hill, watching a herd of cows. The young bull turns to the old bull and says, “I have an idea. Let’s run down there and screw one of those cows!” The old bull smiles, but shakes his head no. “I have a better idea,” the old bull says. “Let’s walk down and screw ‘em all.”

Look. I get it. You poured your heart and soul into your book. Maybe a few booze soaked tears, too. Probably some money you didn’t really have. Definitely a shitload of time. But you finished it and you published it.

So why aren’t you rich and famous yet? Probably your book should be selling, like, a thousand copies a month…shouldn’t it? Well if it is, congratulations, and I hate you. This isn’t for you.

This is for the rest of us that are just starting out and only have a few titles. It’s doubtful those titles are selling thousands of copies. You might not get into the thousands even if you give it away for free. Don’t worry about it.

I am not selling a lot of copies right now. That’s okay, I just started. I only have two titles out there. Yes, I get bummed when I see the Beige Bar of Death on the first of the month, but I don’t freak out. I keep writing, and I’m patient. I’m not just trying to build an audience, I’m trying to build a catalog. Two titles are better than one, and four is better than two. I don’t have any data on this, but I’m pretty sure a thousand titles would be better than five hundred.

Think of a big heavy dog sled with all your stuff and your fat ass on it. Now think of one dog out there in the harness. He’ll pull as hard as he can, but you probably won’t go anywhere. That’s your first book, pulling for all he’s worth the brave little guy. Don’t yell at him to pull harder until you get a few more dogs in the harness. Then get them all to pull together and you’ll at least go somewhere.

In the mean time, be patient. Relax. Be the old bull.

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Permission to be Awesome
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My author profile starts with the line “Eric Bahle quit his real job…”  That’s a joke, but like a lot of humor, it masks some discomfort.  I was raised with a strong work ethic, and worked for years at ‘real jobs’.  Some were good jobs, some were horrible.  Most were just…forgettable.  But they were all real jobs.  There’s nothing wrong with a real job, but the implication is if you’re not doing a ‘real’ job, whatever you are doing isn’t as responsible, valuable, or worthwhile.

Turns out that’s bullshit.

This talk from Amanda Palmer is called The Art of Asking, but it could also be called The Art of Asking and Then Giving Yourself Permission to Do Something You Love That Isn’t What Most People Call Normal, But Who Cares Because What You Do Is Awesome?  Not quite as pithy, but that’s what I took from the talk.  I don’t know where the sense that it’s selfish to not work a real job comes from, but it’s there.  Don’t get me wrong, if you have a couple of kids to feed, you’re doing the right thing by keeping your day job.  But don’t buy into the idea that following some other path, a path where you create songs, or stories, or works of art, is somehow not okay.

If you do feel that discomfort, that nagging sense that you’re acting irrational, ask yourself where it comes from.  If it’s coming from other people, ignore them.  They don’t matter.  If they don’t believe there’s value in what you do, they’re not your audience anyway.  But if it’s coming from you, a negative voice in your head, stop it.  It’s okay to write books, or make jewelry, or play music.  Give yourself permission.  Then go be awesome.  

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Recap: My First Goodreads Giveaway
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Last week I listed my first giveaway on Goodreads and this is the promised recap for those interested.  My goals for the giveaway were pretty simple and pretty modest.  I didn’t have any numbers in mind.  I wanted to see how the process worked, so this was a trial run.  I also wanted to drive interest in Grinder’s KeeperWest of Dead seems to do alright on its own.  It’s short, inexpensive, and it has zombies in it, which are still popular now.  I love WoD, but I personally think Grinder is a better book.  It’s a more involved story and Caine actually has a more compelling arc.  This seemed like a good way to get people talking about it, or at least looking at it.  I offered three signed copies for eight days.  I checked in mornings and evenings and kept a few notes as events unfolded.

Day 1  The giveaway was on the first page of ‘recently listed’.  I was doing other stuff and didn’t get to check in until 5:00 pm.  68 people had entered and 3 had added it to their ‘to read’ shelf.  By 10:00 pm, 87 people had added it.

Day 2  Pushed back to the 6th page of ‘recently listed’.  I started my giveaway on the 31st so it got pushed back when all the ones scheduled for the 1st opened.  If I did it again I would schedule it to stay closer to the front.  102 people entered in the morning and ‘to reads’ up to 40.  By evening 132 people had entered.

Day 3  Still on page 6 of ‘recently listed’, but also on page 6 of ‘ending soon’.  This is the reasoning behind a shorter giveaway, multiple listings for exposure to people browsing the giveaways.  154 people entered in the morning, and ‘to reads’ up to 64.  181 entered by evening.

Day 4  Still on page 6 of ‘recently listed, page 7 of ‘ending soon’.  199 people entered in the morning, and ‘to reads’ up to 64.  211 entered by evening.

Day 5  Page 10 on ‘recently listed’ and page 6 of ‘ending soon’ (but near the top).  230 people entered, and ‘to reads’ up to 80.  242 people entered by evening.

Day 6  Page 12 of ‘recently listed’ and page 4 of ‘ending soon’.  259 people entered and ‘to reads’ up to 93.  289 entered by evening.

Day 7  Page 14 of ‘recently listed’ and page 3 of ‘ending soon’.  305 people entered in the morning and ‘to reads’ up to 110.  344 people entered by evening.

Day 8  Page 16 of ‘recently listed’ and page 1 of ‘ending soon’.  416 people entered in morning, ‘to reads’ up to 130.  513 people entered by evening.

Day 9  All done!  Final count was 544 people entering and 239 adding it ‘to read’.

So, was it a success?  A modest one I’d say.  I checked the popular giveaways and there were plenty well into the thousands.  Like an Amazon giveaway this is probably counting on small percentages, so the bigger the base that percentage comes from the better.  But it did at least get 553 to look at the cover and read the description.  All it cost me was the postage to send the winners their books (of course two of my winners were in the UK so it was a bit more than a couple stamps).  If I do it again I may run it longer.  The short duration gives you more exposure for people browsing, but overall the increase seemed pretty steady.  If that kept up for two weeks I could have doubled the numbers.  One thing to remember is Goodreads is a social site, not a sales tracking site.  Just because someone marks your book as ‘to read’ doesn’t mean they bought it, or that they ever will.  That can be frustrating when you have a beige bar where your sales should be.  But sometimes you have to take a long view and just try to build momentum.

If you’re interested, this blog gives the advice I followed to write the description and schedule the giveaway and this is what mine looked like.

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Recharging Your Writer Battery
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English: Tesla Coil Sparks. Português: Faíscas...

English: Tesla Coil Sparks. Português: Faíscas de Bobina de Tesla. (Photo credit: Wikipedia)

A few weeks back I did a promo giveaway for West of Dead.  I had to use my promo days and they fell around the holidays, so I was hoping to cash in on on all the new Kindles and Kindle Fires everyone got for Christmas.  I got around five hundred downloads.  That’s okay, but not great.  No big whoop, any time you get your work in front of people it’s a good thing.  I’ve seen increased activity on Goodreads from these promos, so I kept an eye on it after this one.

I saw a new guy mark it as to-read.  A couple days later it went to his currently reading shelf, a good sign.  The day after that it was done and he rated it four stars, an even better sign.  And he put Grinder’s Keeper on his to-read shelf.  This fellow (a young man from Ireland, you’re damn right I checked out his profile) liked my author page on FB a little later, then started following me on Twitter.  He gave Grinder’s Keeper four stars as well, and a few days later I got a tweet from him.  He had devoured (my emphasis) my stories and the Joe R Lansdale story in the ‘also-boughts’, and wanted reading recommendations.  I suggested some Robert E. Howard, and assured him I’m hard at work on the third book.  He thanked me and said he’d check out REH while he was impatiently waiting (my emphasis again, but he did make it a hash tag) for the next Caine story.

So what?

Well, for one thing that’s what people mean when they talk about engagement.  This lad lives in Ireland, but because of the internet we were able to have a nice little interaction.  Hopefully that grows into one of those true fans you hear about.  But for me that day it wasn’t about a sale.  That engagement is a two way street.  When you hit the publish now button it’s hard not to feel like you’re just scattering your story to the four winds.  I heard someone describe it as ‘chucking it over the wall’.

But hearing that someone just flat out had fun reading was a personal thrill.  A jolt even.  It always feels good when someone likes your work, but this really recharged my batteries.  I’ve been having really good writing sessions with good output.  I had that magic moment when I knew (really knew, not the pretend know you sometimes feel in the middle of a first draft) I was going to finish this damn thing.  I’m even getting ideas for other books because the storytelling juice is flowing freely.  All because of some positive feedback.

The lesson?  Be nice to your readers, for one thing.  Yes you want and need sales, but you also want to entertain people, right?  I get a rush out of reading good stories.  I get a rush out of writing good stories.  The big rush is when someone else gets a rush reading your stories.  So make sure your social media strategy is…you know…social.

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Goodreads Giveaway for Grinder’s Keeper
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GrinderCver

 

Back to back Goodreads posts?  If I love Goodreads so much why don’t I marry it?  Well, because I’m already married and if I left her for Goodreads she’d bludgeon me while I was sleeping.  Anyway, the last post was about Goodreads generally and this one is about one of their specific functions.  Giveaways.

They offer a simple enter-to-win drawing so authors and publishers can throw a freebie out there for fans and potential fans.  I’ve been wanting to try this for some time.  At first I thought I’d make it a holiday giveaway, but that didn’t feel right and I got super busy (cause of the holidays).  A few weeks of holiday recovery time put us close to my birthday, so I scheduled it to start then.  Like a hobbit, I will give presents on my birthday.

I’m giving away three signed copies of Grinder’s Keeper.  This is my first giveaway, so it’s a bit of a trial run, but so far it’s getting a good response.  The winners are picked by Goodreads based on some mysterious algorithm.  They’re not picked by me, so I can’t play favorites and it’s no use trying to sway me.  Well, you can try to send me bottles of Scotch or something and I’ll be rooting for you, it just won’t really increase your chances to win.  The contest ends February 8, and you have to enter to win.  When it’s all over and I’ve sent the winners their books, I’ll likely post a recap here for those interested.

 

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Goodreads: Great for Authors
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I am loving Goodreads. It’s been around for a few years now, but I only started using it recently. In fact, it wasn’t until I published my first book that I started playing around on there, so I’m coming at it from an author standpoint, and they’re very author friendly. They’re also very reader friendly, and apparently smart enough to realize that those things aren’t mutually exclusive. They actually complement each quite well. What’s so great about Goodreads?

Ratings and recommendations. The whole structure of Goodreads is based on giving and getting recommendations. I’m not even close to a marketing expert, but I and most people I know don’t buy books because of advertising. We buy them because someone recommended them to us. That recommendation might come from Oprah or the hot bartender you think you have a shot with, but it’s word of mouth that usually moves books.

Engagement. It’s a social media sight so everyone has profiles. This is one of those times when you’re not just promoting your wordslinging, but yourself as a person with interests. Someone a reader can engage with. People can see what you’ve read, and are reading, and want to read. People who share your interests in books are going to be more likely to give the one you wrote a try. This goes both ways, too. You can see actual people (or at least their avatars) showing interest in your books. I still get excited when I see numbers pop up in my sales, but I get downright warm and fuzzy when I see a name and face reading it.

Connectivity. They make it easy to get your book titles on, and give you flexibility on which marketplace links show up. They have all the sharing buttons (Facebook, Google+, etc.) configured for easy use, but they also make it easy to plug in to your blog via a widget. Or plug your blog into your Goodreads page. Or both so people searching for you get tangled up in your web of social media awesomeness.

Modularity. You can choose the level of your own involvement. If you just want a profile up and no friends or fans, I guess you could do that. More likely you’ll do what I did. Start with a profile and the titles. Then I added the widget to my blog, friended a few authors I admire. Used the “upcoming events” feature to tell people about promotions. After I did the Books & Beer Hangout, I put that in the spot they have for videos. I posted a discussion topic on one of the books. They have per-click advertising available, or you can offer a giveaway right on Goodreads. Pick and choose, or use them all.

People are there to find something to read. The dilemma is this: you want to promote your book, but no one wants to hear you being a salesman (literally no one in the whole world). On Goodreads, the people are there specifically to talk about the next good read. It’s right there in the name. You still shouldn’t be a spambot, but promoting your book on a site that promotes books doesn’t look quite as needy as it might elsewhere.

It’s a good place to find the next good read. There’s some fun reviews on there and tons of discussion posts if that’s your thing. The rating system is also a recommendation system, so I also use it as a reader. After all it would be a pretty weird (not in a good way) author who wasn’t also an avid reader. If you’re not on Goodreads, you should be.

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How Fighting Prepared Me for Writing
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English: Print circa 1824 of the boxer Tom Spr...

English: Print circa 1824 of the boxer Tom Spring. This image has been modified and edited by the uploader from the book cover of Tom Spring, Bare-Knuckle Champion of All England by Jon Hurley. ISBN: 0752424041. Original work is public domain by virtue of age (Photo credit: Wikipedia)

Sometimes when people talk to me about writing, they’re not really talking about writing.  They don’t want to know how I get story ideas, or write believable characters.  They want to know how I worked up the huevos to step into that weird publishing world.  I suppose there’s some pat answers available.  The hackneyed “just do it”, or the accurate but kinda snarky “I just don’t think about it”.  There is a little more to it though if you want to know.

I trained for several years in Krav Maga, an Israeli developed system of fighting and self-defense.  It’s a no frills system, no forms or meditation, just straight forward techniques designed to end fights quickly.  The basis of the training is drilling those moves over and over in increasingly adrenalized/physically tired states.

But then there were the fighting classes.  These were full classes dedicated to contact sparring.  They were brutal and they were awesome.  You never knew quite how a class would go.  One night might be all stand up handwork, the next might be kickboxing, another might be anything goes.  Yes, that includes groin shots.

I’ll never forget my first class because I got my ass handed to me.  There’s just no way to be prepared to fight twenty other people for an hour.  I think Mike Tyson said, “Everybody has a plan until they get hit in the face.”  There’s so much going on, so much to learn that it’s overwhelming.  So what do you do?

You get hit.  There’s no point in sugar coating it.  You’re going to get hit.  But taking a hit isn’t the end of the world.  When you realize that, you can stop worrying so much about it and concentrate on doing things that make you get hit less often.  Some of the hits you take as an author are inevitable, a bad review maybe.  Some will be on you, say a bad book cover.  Work on the ones you can and ignore the rest.

You are scared.  The fight or flight reflex is one reflex for two different outcomes.  There’s no value judgment.  Your lizard brain feels the same whether you stand and bang or un-ass the area.  Since you’re going to feel that regardless, don’t let it rule you.  Let it happen and keep moving.  I’ve only got two titles out there.  Maybe when I have ten it’ll go from sheer terror to anxious excitement when I hit the publish now button.  But there will always be some kind of nerves.

You don’t get it all the first time…or maybe even the second time.  So, don’t try.  Pick one thing to focus on per class.  You can still do everything else, but really get that one thing down.  It doesn’t have to be fancy, it could be as simple as keeping your guard up, but do it with intent.

If you know you don’t write great dialog, really focus on that.  If you want to have consistent output on your blog, focus on that.  Write a list of things you want to learn or improve.  Start at the top and give time to each one.  I don’t care if it’s a month or a day, as long as you focus on getting that one thing right.

You stay positive.  If you’re working on your guard while sparring here’s what you shouldn’t say to yourself, “Don’t drop your hands, don’t drop your hands.”  Instead you should be saying, “Keep your hands up!, Keep your hands up!”  It might sound like a small difference, unimportant.  The difference in mindset is huge, and the difference in performance is out of all proportion to the change in wording.  Learn how to stay positive even when it doesn’t seem warranted.  That can keep you going when you want to stop.

You don’t do it alone.  Not if you’re smart anyway.  I lucked out and had some truly great instructors in Krav, but it wasn’t just the teachers.  The students were all there to learn together and make each other better fighters.

I’ve written about the community out there for indie authors.  Take advantage of it.  Join some discussion groups and talk to other authors, trade war stories.  Subscribe to writing podcasts, or hell, make one of your own.  Watch the Books and Beer Hangout and get in on the Q&A.   It might be cool to be a brooding loner, but friendly folks have more fun (and get more sales).

You never stop learning.  If you go to a fight class for a year, you’ll be an entirely different fighter from when you started.  Possibly no longer recognizable.  But there will still be a ton to learn, or infinite ways to refine what you have learned.  You’ll have to learn how to fight a southpaw, or someone a foot taller than you, or how to use your footwork to take control your opponent’s reach.  It never stops.  That’s a good thing.  How would you feel if one day you realized you had it all down, there was nothing left to discover?

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The Books and Beer Hangout.
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I’ve talked about ePublish Unum on the blog before.  Jeff Moriarty and Evo Terra are using their considerable tech know-how, business savvy, and general think-outside-the-box attitude to create a resource for writers who want to go digital.  They offer web-based seminars that are more than worth the money.  I took The Quick and The Read course and it gave me the tools to self-publish.

But, generous sods that they are, they offer stuff that’s free to all.  Like the Books and Beer Hangout that goes out live on Thursdays.  They keep the run time around fifteen minutes but it’s crammed with gooey goodness, like a Boston creme donut of info.  Occasionally they have guests and this past Thursday that guest was me.

I haven’t done a lot of this sort of thing, but turns out it’s pretty fun.  I did get a little nervous when the “on air” light started flashing.  Fortunately, I had a beer handy and realized the secret genius of the show format…beer.  We did talk about books as well.  Mostly about the experience of being a first time author.  So, thanks go out to Jeff and Evo for a cool experience.

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What Do You Do With A Broken Story?
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Fix it of course.

It’s incredibly easy to get discouraged and panic when your story isn’t working.  When you’re say, halfway through the first draft of a novel, slogging through the second act with only a vague idea of how it ends even though you’re starting to realize that the first half is all hackneyed crap with no story value at all.

Don’t panic!  It’s okay to feel that discouragement, hell it’s a part of the process that you’re never going to get rid of.  Just don’t panic.  Don’t quit and don’t throw it away.  Finish that first draft.  Then find out what doesn’t work and fix it.  You have to develop a trust in the process, faith really.  Faith that there’s no story so broken, it can’t be fixed.  Don’t believe me?

Here’s what I like about this guy.

He’s not negative.  There’s plenty of vitriol on the net splashed on ol’ George for episodes I-III.  It may be accurate and deserved, but it’s not really constructive.  This fellow gets in his jabs at Jar Jar, and midichlorians, but they’re story concerns, not ad hominem attacks.

He’s positive.  It’s difficult to create things and put them out there.  It’s easy to be a critic.  This guy doesn’t just point out problems.  He offers solutions.  He has ideas on why elements didn’t work and why the changes would.

He’s excited.  Star Wars fans love Star Wars, that’s simple enough.  Why doesn’t George Lucas like Star Wars?  All his interviews look like an insurance fraud deposition.  You’re supposed to be creating sweeping epics and grand space adventures.  Where’s the whimsy, the excitement, or even a goddamn smile?  This guy is upbeat, animated, enthusiastic.  Everyone knows enthusiasm is contagious.

He tells a story.  Not only is he animated, but he actually tells the story.  It’s not an elevator pitch.  It has a beginning, middle, and end.  It has characters with arcs, it has overarching theme, and he tells it in a compelling and likable manner.  I, no lie, had a better time watching his version, even though it’s a twelve minute video of a guy talking, than I did in the theater watching Phantom Menace.

All the pieces are there.  This guy doesn’t claim to be telling an original story.  He says this is how he would help Lucas fix his story.  All the main elements are already there, it’s just another draft.  And here’s the thing, the changes aren’t that big.  They’re big enough that you couldn’t just recut the movie, not even with reshoots.  But I don’t think it would take many rewrites of the script to get this version.  In other words, people paid good money to watch something that wasn’t a final draft.

He’s not George Lucas.  This is not a hack on George.  Any story has to go through another set of eyes.  A set of eyes that aren’t lodged in the skull of your spouse, or mom, or even cousin.  This is true for every story, but doubly (nay triply!) true if the story isn’t working.  A fresh set of eyes isn’t as myopic as your own.  The problems may be obvious.  The solution might be obvious, you just can’t see it.  There’s also an outside chance that the story is fine, and you’re so punch-drunk you can’t see that.  That’s why there are editors, and test screenings.  These people might not always be right, but neither are you.

He doesn’t give in to hate.  Pod racing.  Ugh…just…ugh.  But this guy’s all like, “You want pod racing, George?  Fine whatever.”  I mean, the assault on the first Death Star doesn’t make much more sense than the pod race.  It’s just that we were invested in the Death Star sequence because we liked and hated all the right people by the time it happened.  The pod race…not so much.  Our guy just makes a few tweaks so the race has story value (not just plot), and lets Lucas have his (stupid, stupid) pod race.  Not everything you like is good for the story, but not everything you dislike is necessarily bad for the story.

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High Praise
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Carlo Dolci - St Catherine Reading a Book - WG...

Carlo Dolci – St Catherine Reading a Book – WGA06372 (Photo credit: Wikipedia)

I couldn’t put it down.

Those words are quickly becoming some of my favorites.  Right up there with “who wants donuts?” and “I bought too many bottles of scotch…do you want a couple?”

It’s cool to get insightful reviews that talk about effective description and story arcs.  It’s great to get raves about your fully rounded characters and two-fisted action scenes.  Maybe a nice glowing review that notices how your supermodel crime fighting ninja subtly parallels The Song of Roland.  It’s nice when people appreciate what you’ve done.

But I don’t want them to just appreciate the work.  They shouldn’t see too much of the clockwork turning.  I want them to be engaged by the story.  Trapped by it.  I want to grab them, and plunge them into the story, and hold their head under.  In other words, I want them to feel the story. I always want them asking “what’s gonna happen next?”.  I want them to root for the hero, hiss at the villain, and maybe even shout “don’t go in there!”.

You’re not just selling a bunch of words strung together.  You’re selling a story, and a good story should be a good experience.  Watching a movie in the theater is one way to experience it.  That’s the shared ritual, telling tales around the campfire.  Well, sitting in the dark with a bunch of strangers, but essentially the same.

A book is a little different.  It’s a contract between the reader and the writer.  You’re asking them to trust you to make the story their experience.  But the reader sets the pace of consumption for the story.  They can go fast, or go slow, take a break to pee, or put it down to go to sleep.  Worst of all, they can just stop reading if they want to.  It’s the writer’s job to make them not want to.  In fact you want to make it impossible for them to quit.

When I hear a heartfelt “I couldn’t put it down!”, I know that somehow, I did something right.  I managed to tap into that Storytelling Juice.  I was able to mix it into just the right cocktail and have ‘em drink every drop.  “I couldn’t put it down” is high praise.  And I’m not gonna lie to you, it’s a bit of a rush.

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